Sunday, March 20, 2011
2012 Aston Martin Virage
Few automakers sell sexy as well as Aston Martin.
Others may try, but competition demands they back up their stellar good looks with performance – oh, the burden. Take Ferrari and Lamborghini, the two Italians, as an example. Their sensual bodywork drops jaws at one hundred yards, but they also have to shoehorn in uber-powerful engines or else consumers will cry foul.Audi is another example. The German’s luscious R8 was just that, but needed a V10 to truly stand proud. It seems that consumers simply won’t tolerate sleek bodywork unless there’s performance to substantiate it.
Yet, for some inexplicable reason, Aston Martin seems to have escaped the wrath. None of its models offer the most powerful engine in their class, or the best performance. We don’t need to tell you that Astons aren’t the best at anything. Well, except looking, smelling and feeling damn sexy.
Times are changing. Customers are demanding more substance behind the style, more bang for their buck and innovative, modern technology. Seeming to acknowledge that life is much more than a beauty contest, Aston Martin has introduced the all-new Virage Coupe and Virage Volante.
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