Chrysler looking to boost Japanese sales by 21% with launch of new Grand Cherokee

The Jeep Grand Cherokee is selling like hotcakes here in the States, with sales of the new crossover up 130 percent in January. Chrysler hopes the Grand Cherokee will find similar success overseas, with Automotive News reporting that the automaker is hoping the new Jeep will help boost sales by 21 percent in Japan.

By the numbers, this means that Chrysler is counting on the Grand Cherokee to bump sales up from 2,350 units in 2010 to something closer to 3,000 in 2011, with the Jeep accounting for anywhere between 500 and 1,000 of those transactions. That’s only a few days worth of sales here in the United States, but considering the fact that Jeep sold only 88 units in all of 2009 in Japan, being able to move 1,000 units is indeed a big step forward.

We can see how Japanese car buyers would be interested in the Grand Cherokee, but the attractive and capable ‘ute isn’t the most popular vehicle in Japan. That honor goes to the Jeep Patriot, with 760 sales in 2010.

Posted in: Chrysler